Below are some general tips for improving Search Engine Optimization (SEO) for your web site.

Meta Tag- Keywords

Mention your keywords 3-4 times on the home page. Try to use about 15-20 keywords on the home page, but not more than 20.

Meta Tag- Description

Your description should contain many of the keywords. Keep it brief, about 200-250 characters (~ 25-30 words).

Title Tag

The <Title> tag should contain 1-2 of the keywords.

RSS Feeds

You should look into creating and submitting your own RSS feed, which contains information about your web site.

Articles

Consider writing and submitting articles, both on your own web site and on article submission sites.
Some sample article sites you can use for ideas and submissions are ArticleCity.com and ArticleCube.com.

Sitemap

Be sure to create a sitemap. If you use Google Webmaster Tools for your site, you’ll want to be sure that your sitemap meets their requirements.